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Thursday, 22 September


Kodak’s Updated Action Cam Captures VR-Ready 4K 360° Footage and Photos PetaPixel


The Kodak Pixpro 4KVR360—which is actually made by JK Imaging, the company that owns the Kodak camera brand—sports two 20MP sensors, one on each side of a cube-like camera.

Each camera views the world through an f/2.4 aperture lens, although they’re not identical; one lens captures a 155° field of view, the other 235°. That way, the 155 lens can be used to capture normal (ish) 16:9 4K footage, but can still create VR-ready spherical 360° video or photos when the other lens joins in.


The camera can capture 4K 360° footage and 27MP spherical photos, is electronically stabilized, uses up to a 128GB microSD card for storage, and features built-in WiFi, NFC, and Bluetooth so you can communicate with the dedicated iOS or Android app. Oh, and just in case you want to use the camera from a distance, a compatible selfie stick and remote control are included in the box.

Full res stitching of the final photos/footage has to be done with an external editor, which is a bummer. However, the Pixpro does offer low-res stitching in-camera.


It’s a tough time to be a 360° 4K camera, with serious competition coming from all angles; it’s even worse when you’re not quite ready to launch yet. No price has been announced for the Pixpro 4KVR360, and expected release isn’t until January of 2017.


Tim Cook Joins Adobe, Promises to Remove the Healing Brush PetaPixel


In a shocking move that came unexpected to the industry, (now-former) Apple CEO Tim Cook has agreed to join Adobe this morning at Photokina.

The move startled tech insiders. “It made sense to no one,” one senior analyst reported with an utterly confused look. Fittingly in Apple fashion, an ever growing lackluster keynote followed on the Adobe stage at Photokina.

Initial reports clarified that his position would specifically be to innovate Photoshop. It started very bizarre, with an announcement of a special Mario edition, followed by a performance by Lady Gaga juggling a 6-foot-tall Wacom stylus in Cirque Du Soleil fashion.

The lights dimmed as the afternoon progressed and Tim rose from the middle of the stage through a haze of mist and just glared at the audience as they clapped for 10 full uninterrupted minutes while chanting “innovation!” and “courage!” over and over again.


“I realized our vision at Apple was so great, that we couldn’t stop there. We had to spread our strategies to the other companies.”

The keynote earlier this afternoon brought forward plans Cook had for Photoshop in particular.

“This year, we’re going to make Photoshop great again. First, we’re releasing the all new Photoshop C. We’re dropping the extra C, two is unnecessarily redundant.”

You could already hear the footsteps of people running to wait in line for the release, which was strange, considering you just need to download it.

A logo appeared on the screen. The C now stood for Photoshop Cook. Tim’s pride and joy.


“Next, we’re getting rid of the healing brush!”

“Because screw you,” he muttered under his breath.

“Our vision is minimalism. Instead of the brush tool, clone stamp, patch tool, spot healing brush, and healing brush, we’ve simplified it into one collective brush tool. Introducing, Brush by Dre. A new tool that does it all, but less effectively.”



Fuji and Michael Kors Team Up to Make a Fashionable Instax Mini 70 PetaPixel


Fujifilm has been on a tear with its Instax line of instant cameras and film, and now the company is expanding its booming business into the world of fashion. Fuji has teamed up with renowned designer Michael Kors on a new fashion-forward limited-edition Instax Mini 70 camera.

“Fashion and photography are about giving a voice to individuals as they express themselves, and this exclusive INSTAX Mini 70 by Michael Kors is the pinnacle of style and substance,” says Fuji North America CEO Mark Yamamoto. “We are seeing an explosion of excitement in instant photography today, and now consumers can make a stylish statement with the combination of INSTAX and the luxury of the Michael Kors brand.”


The new MICHAEL KORS x FUJIFILM INSTAX Mini 70 camera has a gold metallic color on the outside, a Michael Kors logo on the body, and the designer’s signature on the camera door.


“As an added bonus, the camera has a smart selfie mode that automatically adjusts settings to capture picture-perfect selfies—a functionality that is sure to be a hit at parties or when hanging out with friends,” Fujifilm says. “Simply check your framing with the front-facing mirror next to the lens, and snap.”


The limited edition camera will be bundled with instant film when it hits store shelves in late October 2016. It is expected to be available through the holiday season.

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Wednesday, 21 September


The Leica Sofort is now on preorder at BHphoto mirrorlessrumors

The new Leica Sofort is now available for preorder at BHphoto (Click here). rnss Thumbs up0 Love1 Joy2 Surprised0 Sad1 Angry1 Share on Facebook Share on Twitter Share on Whatsapp

The post The Leica Sofort is now on preorder at BHphoto appeared first on mirrorlessrumors.


Olympus Reveals the Entry-Level PEN E-PL8, and It’s All About the Selfies PetaPixel


In addition to the more exciting updates this week, Olympus also debuted their newest entry-level mirrorless interchangeable lens camera: the PEN E-PL8.

Whenever the word “selfie” comes up in the press release headline (and first sentence) you know you’re in for an entry-level camera announcement, and Olympus was kind enough to fire off both of those warning shots.

Inside, you’ll be hard-pressed to find much difference between the it and the PEN E-PL7 that preceded it. The 16MP Live MOS sensor, TruePic VII processor, 3-axis in-body image stabilization, and 3.0-inch 1.04M-dot flip-touch LCD are all the same. What the camera got was basically an aesthetic redesign, including a new grip and a fresh top plate.


“The Olympus PEN E-PL8’s distinctive look is highlighted by modern, rounded body lines, an embossed Olympus PEN logo, intricately detailed metal dials, and premium metal and leather-grained finishes that perfectly complement each color option,” writes Olympus. “Each color palette is tailored to suit the user’s personal style, whether it is vintage, elegant and sophisticated, traditional or relaxed.”

Beyond looks, Olympus is mainly touting the camera as a great selfie taker.

The screen flips all the way down, and when it does it’ll automatically activate “Selfie” mode in which the display is mirrored and several selfie-centric options are displayed right on the touchscreen for easy access. If you have a power zoom attached, the camera will automatically zoom it back out in Selfie mode; and they’ve introduced a touch of lag into the shutter so you can shift your eyes from your finger back to the camera.

Here’s a closer look at the selfie-tastic PEN E-PL8:




A Quick Comparison of Every iPhone Camera Ever Made PetaPixel

Curious how much the camera in the iPhone has improved since the very first smartphone was unveiled way back in 2007? You’re in luck. As part of his annual speed test, Everything Apple Pro did a camera comparison that shows the difference between the iPhone, 3G, 3Gs, 4, 4S, 5, 5C/5S, 6/Plus, 6S/Plus, and 7/Plus.

We’ve skipped the video forward for you, so you can get straight to the camera comparison where you see just how far Apple has come in 9 years—from the ultra-grainy, can’t see anything at night iPhone to the impressive low-light performance of the iPhone 7 Plus.

It’s a quick, very unscientific comparison, but you don’t really need science to see the difference in any of the shots. The improvement is most obvious in low light, but the still life photo test, front-facing camera test, and video test all show massive leaps forward as well.

(via Laughing Squid)


Instagram Now Lets You Save a Post as a Draft and Come Back to It Later PetaPixel


It might be the most requested Instagram feature behind pinch-to-zoom, and it’s finally here. As of the latest update, Instagram lets you save an unfinished post as a draft that you can come back to and publish later. Cue slow clap.

Instagram began testing the feature with select users a month ago to quite a bit of fanfare, but now it’s official. Announced via Tweet earlier today, the small feature add will no doubt be greeted by cheers from the Instagram faithful.

The feature is very intuitive to use and probably already live if you have autoupdate on. All you have to do is take/upload a picture on Instagram and begin editing it; then, as soon as you hit the back arrow on the Edit screen, an option will come up that gives you the option to Save Draft, Discard, or Cancel.

Hitting Save Draft will store it, so that next time you click the camera button in Instagram, there’ll be a photo waiting for you in a new section called “Drafts” right above your Camera Roll. Easy peasy.

The feature should already be live for both iOS and Android users, so update the app to give it a go for yourself.



Profoto Introduces the Pro-10, The World’s Fastest Flash PetaPixel


Profoto is on a speed kick this Photokina. First, they announce the D2, the world’s fastest TTL monolight. And now, less than a week later, they’ve topped everybody yet again by introducing the Pro-10 studio generator: the self-styled “World’s Fastest Flash.”
The world’s fastest claim comes from one very impressive number: 1/80,000 of a second flash duration in the generator’s “freeze mode”. That kind of crazy flash duration paired with 2400W/s of flash power and recycle times that allow bursts of up to 50 flashes per second makes for what Profoto is calling “the perfect fusion of speed and power.”




“To say the Profoto Pro-10 is fast is an understatement,” writes Profoto. “The light output it generates is truly enormous and it provides a shorter flash duration than any other flash across the entire power range.”

It’s a generator that aims to smash the speed barrier between you and any flash photography idea you...


Panasonic Announces the GH5 with 6K Photo Mode and 4K/60p Video PetaPixel


The Panasonic GH4 was a huge hit when it first arrived. The first mirrorless ILC to offer 4K/30p recording, it was a powerful tool for videographers. But if you thought the GH4 was powerful, wait till you get a load of the GH5.

Like Olympus and their E-M1 Mark II, Panasonic isn’t releasing the GH5, just announcing that it’s “under development.” No specific release date or pricing info were divulged.

Instead, Panasonic are using the trade show as an opportunity to stir up some hype and get GH4 users excited about what’s next. And “what’s next” is 4K/60p video recording, and a breakthrough 6K Photo mode that will let you pull 18MP stills out of a short burst of 6K footage. If it works like the old 4K Photo mode, that burst will be 30fps strong and record sound alongside the photos.


These advances in quality make the GH5 yet another world’s first: it’ll be the world’s first mirrorless camera capable of recording 4K/60p and 4:2:2 10-bit 4K/30p, 25p, 24p, and 23.98p video. Advances made possible, claims Panasonic, thanks to leaps forward in digital signal processing and heat dissipation.

If you’re attending Photokina this year, you’ll be able to see the GH5 on display, although it’s behind a glass case so don’t think you can pick it up and play with it. Otherwise, you’ll have to wait like the rest of us for more details and an official release sometime in “early 2017.”


Spellbinding Mirror Dance Shot with an iPhone 7 and Smartphone Gimbal PetaPixel

Karen X Cheng—the viral video maven behind this fun gravity illusion and the donut selfie—put her hard-earned dance skills to use in a new video shot with an iPhone 7 attached to a stabilizing gimbal. The trippy results are quite captivating.

Cheng was actually inspired to create this video by photographer and PetaPixel friend Benjamin Von Wong. He posted a video last December showing off a new stabilizer by shooting it into a mirror. This technique—not exactly original to Von Wong, mind you—inspired Cheng to choreograph a short dance using something a bit more amateur level: the new iPhone 7 Plus and a ‘high tech selfie stick,’ AKA a smartphone gimbal.

“I thought it was a cool effect and would make for an interesting dance video,” she tells PetaPixel. “So I found a lighter weight gimbal, one for an iPhone.” Paired with the iPhone 7 Plus’ built-in optical stabilization, the final video comes off buttery smooth, no matter how Karen moves the phone, her body, or both.

The video might seem super simple, but it was a lot more difficult to create than it looks. Even for a talented dancer like Cheng, choreographing something that would look good in this particular style was a challenge.

“A lot of my regular dance moves didn’t look good when the camera was shooting itself at a fixed point,” she tells us, “so I did quite a bit of experimenting to figure out a dance style that would show off the stabilizer.”

In the end, we’d say she nailed it.

The gimbal she used was the...


Interesting: Fuji claims the GFX uses a newly designed sensor which is different from the Hasselblad X1D mirrorlessrumors

I read this a couple of times today and didn’t believe it at first. But now even Dpreview reports this: Despite the obvious similarities to the imaging chips used in the Pentax 645Z and other cameras, Fujifilm is insisting that…

The post Interesting: Fuji claims the GFX uses a newly designed sensor which is different from the Hasselblad X1D appeared first on mirrorlessrumors.


Phase One Debuts Cheaper 100MP Digital Back that ‘Only’ Costs $33,000 PetaPixel


When you’re talking about 100MP medium format digital backs, ‘affordable’ is a very relative term. That said, the new IQ1 100MP digital back Phase One just announced is definitely affordable… relatively speaking. For the first time, you can get a 100MP sensor for just $33,000.

To put that in perspective, the Phase One IQ3 100MP back will cost you $44,000, or 11 grand more if you’re not in the mood to subtract. Which begs the question: what did they leave out of the IQ1.

The short answer is “convenience.” At its core, the IQ1 gives you the same size CMOS sensor, same 15-stops of dynamic range, and same 16-bit color. Where it counts, the IQ1 punches right up there with its more expensive sibling.

What it lacks is shooting features like electronic shutter, Live View capture, exposure clipping warnings, built-in WiFi, and an HDMI connection, among other things. The new ‘flagship’ back of the IQ1 family, it gives you performance for a lower price by stripping away some convenient (but, ultimately, not essential) features.

The IQ1 100MP digital back will be available starting this month, for $32,990 in either XF or Hasselblad H mounts. To learn more about this beastly back, head over to the Phase One website by clicking here.


Nikon Unveils Its ‘KeyMission’ Action Cameras, Including a 4K 360° Camera PetaPixel


The first KeyMission action camera was announced way back at CES, but Nikon hasn’t been sitting around since then. They’ve developed two more cameras, and yesterday they debuted all three to the world with full details, release dates, and prices.

GoPro kind of stole the action camera show yesterday by finally revealing the Hero5 Black and the all new Karma Drone/System. But it wouldn’t be fair to ignore another big piece of news: Nikon just threw its hat in the (very competitive) action camera ring.

They KeyMission cameras come in three flavors: 360, 170, and 80. Each number indicates the field of view of the camera, and its place in the KeyMission “hierarchy.” Let’s take a look at them one at a time.

Nikon KeyMission 360


The KeyMission 360 was first announced back in January, but Nikon left out most of the major details. Basically, we knew it would shoot 360° 4K and that’s about it. We know a lot more now.

The camera boasts two 20MP sensors—one on each side—that capture the world in 360° through bright f/2.0 lenses. It’s capable of shooting both 1080p and 4K UHD footage, automatically stitching the two views together in-camera so you don’t have to do any work in post. Photo-wise, it can shoot 30MP 360° stills, and features modes for “Superlapse,” “Time-Lapse,” and “Loop Movies” for a little bit of creative flexibility.

Finally, as with any good action camera, it’s rugged. The KeyMission 360 is waterproof to 30 meters (~98ft), shockproof from 2 meters (~6.6 feet) and freezeproof to -10°C (14°F) out of the box—no housing required. Here’s a closer look at this camera:



Adobe Lightroom CC Now Has Smart Previews for Big Speed Boost PetaPixel


Smart Previews were already used in Adobe’s Lightroom Mobile apps for iOS and Android. Instead of working with the original RAW photo files themselves, the mobile apps generate a lower-resolution “Smart Preview” for you to edit. Your finished edits are then synced to the original files.

Lightroom CC (2015.7) and Lightroom 6.7 brings this same performance “hack” to desktop photo editing. While Smart Previews were already used in Lightroom desktop when editing original images that were disconnected from your computer, Adobe now gives you the option to always use Smart Previews, even when the original files are available.

Simply go to Edit->Preferences.


Select the Performance tab, and in the Develop section check the box that says Use Smart Previews Instead Of Originals For Image Editing.


Click “Ok”, restart Lightroom, and you’re good to go.

You should find that high-resolution photos that previously caused your computer to struggle can now be edited much more smoothly, as though it were a smaller photo.

A number of other features and improvements were found alongside Smart Previews in the latest Lightroom update.

Camera Support

Adobe is adding support for a number of newer cameras, including the latest iPhone 7 models and the Canon 5D Mark IV. Lightroom can import and edit dual pixel RAW files from the 5D Mark IV now, but the software does not yet support any dual pixel RAW functionality.

Publish Stock

You can now publish photos directly from Lightroom CC to Adobe’s Stock Contributor Site. The Adobe Stock Publish Service can put your photos in front of millions of photo buyers using the Creative Cloud and help you earn money.

All Sync...


Hasselblad Shows Off 75MP Square Format V-Series Concept Camera PetaPixel


One of the cooler announcements from yesterday’s avalanche of Photokina product releases wasn’t actually a release at all. Hasselblad debuted an ode to their old V-series, a 75MP square-format concept camera with modular accessories and killer looks.

The square camera, which Hasselblad has named the V1D 4116 (as in 1941 – 2016) Concept, is part of Hassy’s 75-year anniversary celebration. It’s an answer to the question:

What happens when you combine the fundamental principles behind the classic Hasselblad cameras with cutting edge technology, modern production methods and contemporary design?


The sensor is built into the camera, but pretty much everything else about the camera is modular—from special grips, to knob placement, to different viewfinder options. You can even attach two displays, one on the back and a viewfinder on top.

“All in all, there are many ways to personalize the V1D,” writes Hasselblad. “The proportions of the body have been carefully developed to find the perfect blend between a modern product expression and the classic Hasselblad silhouette.”

Here’s a look at the camera in a few of its different configurations:





SanDisk Unveils the World’s First 1TB SDXC Card PetaPixel


It has finally happened: an SD card has now broken the 1 terabyte threshold. SanDisk and its parent company Western Digital today unveiled a new 1 terabyte SDXC card, ushering in a new era of tiny memory cards with massive storage capacities.

The prototype memory card was unveiled by the brands at Photokina 2016 over in Cologne, Germany. This announcement comes 16 years after SanDisk unveiled the world’s first 64 megabyte SD card — a breakthrough in capacity at the time. Less than two decades later, we can now cram nearly 16,000 times the data onto a memory card of the same size.

It was also at Photokina back in 2014 that SanDisk revealed its massive 512GB SDXC card — also the world’s largest at the time.


Western Digital says the new SanDisk 1TB card is geared toward emerging technologies such as ultra-high-resolution photos, 4K videos, virtual reality, 360-degree video, and video surveillance.

Speaking of emerging technologies: Canon showed off a 120MP DSLR back in 2015 that captures RAW files weighing 210 megabytes each. This 1TB SD card can store over 4,700 of those gigantic files…

No word yet on when we’ll be seeing this 1TB SDXC card hit the market or how much it will cost when it does. Just for reference, however, the 512GB SDXC card that was announced in 2014 was launched with a price tag of $800.

Tuesday, 20 September


Western Digital announces the first 1Terabyte SD card! mirrorlessrumors

The crazy Megapixel race on cameras will never be over. And so it comes that today we got our very first 1 Terabyte SD card! This is the press release: COLOGNE, Germany–(BUSINESS WIRE)–PHOTOKINA – Western Digital Corporation (NASDAQ: WDC), a…

The post Western Digital announces the first 1Terabyte SD card! appeared first on mirrorlessrumors.


And this is the new Olympus E-M1II…. mirrorlessrumors

Olympus announced two new cameras and three new lenses. But the hottest item will be available for preorder in late 2016 only and ship in 2017. The E-M1II is yet not ready (and it seems handheld high resolution mode is…

The post And this is the new Olympus E-M1II…. appeared first on mirrorlessrumors.


Fujifilm is Developing a Square Format Instax Camera and Instant Film PetaPixel


Fuji made two announcements today. The first, a mirrorless medium format digital camera, rocked the industry. The second… is less dramatic. Fuji is currently developing a square format instant camera and square format Instax instant film.

Fuji took Photokina as an opportunity to announce that the “next generation format ‘instax SQUARE format film’ and ‘instax SQUARE camera’ are currently under development and coming “next Spring.” This just two weeks after releasing the much-requested black and white instant film for their Mini line.


Details, so far, are a little sparse. Fuji has created a landing page for the format full of copy so high-minded this writer was a touch concerned it was an April Fools’ joke come either very early or very late.

An unsurpassed instant camera that is triggered by the heart

A photograph reflects the one who took it. The world spread out before you and the emotions that rise differ from moment to moment.
A camera that lets you intuitively capture the subtleties of the heart and passing moments in a square world, preserving it in physical form: instax SQUARE.
A brand new device that stimulates your creativity and arouses your curiosity is born.

That and another poetic stanza contain all the details Fuji is divulging for now, so stay tuned because there is undoubtedly more to come. In the meantime, click here to visit the Instax SQUARE landing page.


The Yi M1 is an Ultra Cheap Mirrorless Camera with Leica Looks PetaPixel


If you want a camera that looks like a Leica T but will cost you less than a third the price, Chinese electronics manufacturer Xiaoyi has something for you. It’s called the M1, and it’s a Micro Four Thirds mirrorless ILC that won’t come close to hurting your bank account.

The M1 doesn’t boast any headline-grabbing specs. Inside is a 20MP Sony IMX269 Micro Four Thirds sensor that shoots RAW DNG at a max ISO of 25,600 and can capture 4K video. The backside of the camera features a 3-inch 720 x 480 touchscreen display with “phone-like” controls for the smartphone generation, and even though there is no EVF or built-in flash, WiFi and Bluetooth are included.

Specs are decidedly middle of the road. Where the M1 wins points, however, is for looks and price point.

A modern, Leica-like aesthetic with a red rectangle where you might expect a Leica circle make for a good looking camera:


And when you consider that the M1 will sell for $330 bundled with a 12-40mm f/3.5-5.6 or $450 with a 42.5mm f/1.8, you start to understand this camera’s appeal. Unfortunately, it’s an appeal you have to live in China to enjoy.

The M1 will begin selling through China’s on September 23rd, but no international release date or even plans to announce one have been shared. We guess, for now, you’ll just have to pony up for that Leica T…

(via Yi via Engadget)


Sigma Unveils 85mm Art Lens, Ultra-Wide Art Lens, and Monster Telephoto PetaPixel


Sigma today unveiled three new lenses that will have many a photographer fumbling with their wallets and checking their bank balance. We’re talking about the 85mm f/1.4 Art, 12-24mm f/4 Art, and 500mm f/4 Sports lenses.

Got a bib handy? Good. Let’s take these one at a time.

Sigma 85mm f/1.4 DG HSM Art Lens


Subtlety not really Sigma’s strong suit, they’re calling the 85mm f/1.4 Art “The Ultimate Portrait Lens.” First rumored back in February of 2015, this long-awaited portrait lens is “engineered to support the highest resolution sensors on the market.”

When it comes to such a highly-requested lens, Sigma was determined to get it right. Made up of 14 elements in 12 groups, the lens features not one, but two SLD (special low dispersion) glass elements and one “glass element with a high rate of anomalous partial dispersion and refraction,” to quote Sigma. All of this together to produce what Sigma calls “attractive bokeh” for the discerning portrait photographer.

They also re-engineered the AF system in this lens, giving it 1.3x the tourque of previous generations, and introduced full-time manual focus override so you can always get a response when you twist the focus ring even in continuous AF.

The Sigma 85mm f/1.4, in Canon, Nikon and Sigma mounts, will be available starting late October for $1,200.

Sigma 12-24mm f/4 DG HSM Art Lens


The new 12-24mm f/4 Art lens is an ultra-wide angle zoom designed, like the rest of the art series, to play with the highest resolution cameras you can throw at it.

Featuring the largest aspherical glass mold in the industry, S...


The Olympus E-M1 Mark II Can Shoot Up to 18fps… RAW… with AF Tracking PetaPixel


The new flagship Olympus OM-D E-M1 Mark II is a speed demon, plain and simple. With your autofocus locked, its electronic shutter can shoot 60fps. And even if you keep autofocus on and tracking, it can still pump out full-res RAW frames at a jaw-dropping 18fps.

Four years in the making, Olympus is determined to knock your socks off with the E-M1 Mark II. The camera, currently “in development” but announced today, will feature a 20.4MP Live MOS sensor powered by a high-speed QuadCore TruePic VIII Image Processor that Olympus claims is 3.5 times faster than its predecessor.

That, paired with a new 121-point all-cross-type on-chip phase detection and contrast detection AF system and the camera’s electronic shutter, means the E-M1 Mark II will be able to shoot 18fps full-res RAW frames per second with AF and AE tracking. It also powers what Olympus is calling “Pro Capture Mode,” which takes 14 full-res RAW shots between when you’ve started and finished pressing the shutter.

Here are a couple of quick, dramatic intro videos courtesy of our friends at Olympus:

Even using the mechanical shutter, the camera can still fire off 15fps with AF and AE locked, and 10fps with AF and AE tracking. That, in addition to 5-axis in-body stabilization, Digital Cinema Standard 4K video, a fully articulating 3-inch touchscreen LCD, 120fps 2.36M-dot EVF, 50MP ‘high-res shot mode,’ Dual UHS-II SD card slots, and a dust, splash, and freezeproof design.

Even the battery and shutter have gotten a boost. The newly-developed shutter is rated to 200K actuations, and the battery offers 37% more juice and a charger that works 50% faster.




The GoPro Hero5 Session Features 4K Video, Stabilization, and Voice Control PetaPixel


If the GoPro Hero5 Black and the GoPro Karma are a bit too rich for your blood—or you just don’t think you’re extreme enough for these cameras—the Hero5 Session might just be the perfect GoPro for your less-than-insane lifestyle.

Basically a more portable Hero5 Black without an LCD screen, the Hero5 Session is a great example of GoPro trimming cost in all the right places. Where it counts, this camera can still deliver.

Like the Hero5 Black, it shoots 4K video, is waterproof to 10 meters (~33ft) without a housing, and can capture burst and timelapse sequences (although the Session is limited to 10MP instead of 12). It also features the same voice commands you’ll find on the Hero5 Black, and “advanced video stabilization” so your shots come out smooth even if you’re not using any kind of gimbal.

What the Hero5 Session lacks is an LCD screen. Its simple one-button design with a tiny black-and-white screen are good enough for basic shooting, but if you want to up your GoPro game you’ll need to pair the session with GoPro’s free camera control app where you can view your footage, set up your shots with live view, edit what you’re capturing, and share it with the world.

Finally, the Hero5 Session also features automatic upload/backup to the GoPro Plus cloud storage service. If you have a subscription, your Hero5 Session can automatically backup to the cloud anytime you’re plugged in and on a WiFi network.



The Hero5 Session will be available for purchase starting October 2nd for $300, mounting bracket and tiny screwdriver included. Head over to the GoPro website to find out more and sign up to receive a notification wh...


The GoPro Hero5 Black: Waterproof, Stabilized, Voice Commands & More PetaPixel


GoPro is calling the new Hero 5 Black “Simply the best GoPro, ever.” They’re not wrong. Waterproof to 33ft out of the box and featuring 4K video, stabilization, voice commands, and more, the Hero 5 Black is a lot of action camera for $400.

This morning’s GoPro announcement was a product release bonanza. Not only did we get to see the Karma ‘so much more than a’ Drone, CEO Nick Woodman also debuted the new flagship GoPro Hero5 Black.

The big news on the surface is that the Hero5 Black can survive below the surface… of the water that is. Out of the box and without a casing of any kind, it’s waterproof to 10 meters (~33ft). This thanks to a new one-button design that takes away a lot of seams and looks pretty sleek doing it.



The second most ‘exciting’ bit of news about the Hero5 Black is the voice controls, which let you “stay in the moment” while capturing said moment. Available in 7 languages at launch, you can tell your Hero5 Black to start recording, take a photo, take a burst, and more.

Over and over during this morning’s release Woodman harped on the fact that GoPro’s goal was to make a camera that “disappears.” A camera that is so easy and intuitive to use that you forget you’re using a camera—an extension of your experience instead of something that interrupts it. Voice controls are a big piece of this.

Add to that the automatic upload to the cloud that comes with a GoPro Plus subscription—every time you plug in your GoPro to charge, it uploads automatically—and Woodman is getting closer to his “invisible” camera dream.

Here’s a quick into and an overview of “what’s new” with the Hero5:



Fujifilm Announces Its Medium Format Mirrorless, the 51MP GFX 50S PetaPixel


Fujifilm made a bombshell announcement in the camera world today by officially revealing the development of its new medium format mirrorless camera. The GFX 50S, the first camera in the new GFX line, is a 51.4 megapixel medium format mirrorless camera.

The new camera, which has been rumored since June, “will deliver unmatched and exceptional image quality,” Fujifilm says.

Images shot with the camera are processed through Fuji’s X-Processor Pro, which is highly regarded for its color and tone reproduction abilities.

The GFX 50S features a new Fujifilm G format sensor, one that measures 43.8×32.9mm and offers 51.4MP in resolution. The sensor can be adapted to various aspect ratios. 4:3 is the default, but you can also choose 3:2, 1:1, 4:5, 6:7, and 6:17 — aspect ratios that were available in traditional large and medium format cameras.


Compared to traditional medium format cameras, however, the GFX is more compact and lighter. It also follows in the footsteps in the X Series by offering a wide range of physical buttons and dials while maintaining an ergonomic design.

While there isn’t a built-in viewfinder, there’s a separate detachable electronic viewfinder that can be removed if you’d like to shoot using an external monitor (or if you’d like the camera to be even lighter and more portable).


An optional adapter can be added to use the EVF at any angle. There’s also a Vertical Battery Grip attachment for helping you shoot in portrait orientation.


The GFX 50S will use a new lineup of Fujinon GF lenses that are designed specifically for the new G mount. Fuji has designed the G Mount to have a short flange back distance of 26.7mm to minimize the back focus distance, preventing vignetting and achieving edge-to-edge sharpness.

There will initially be 6 len...


Fuji GFX medium format mirrorless camera announced! mirrorlessrumors

Oh dear Fuji what you did to me today! My wife is leaving me because I am using our life savings for this one: A new GFX medium format camera! Just joking of course. But Fuji really did somethign amazing…

The post Fuji GFX medium format mirrorless camera announced! appeared first on mirrorlessrumors.

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